From the capital to the neighborhood: The hyperlocal media model in the Spanish context

Abstract

This research updates the study of media of proximity in Spain, addressing the in-depth study of hyperlocal digital media. The main objectives are to determine the motivations for their growth, the models they establish and the factors that condition their stability in the post-pandemic context. After mapping hyperlocal media in 2018 (n=62), a survey was conducted among their directors to discover the motivations for their creation, the characteristics of their professional teams and business models, the conditions of news production and their relationship with the audience. The map was updated in December 2021 and a new questionnaire was provided to directors to discover its adaptation to the post-pandemic context. The results show that hyperlocal media in Spain have established their own organizational, productive and economic model. The commitment of the directors to providing the community with the information they need from their own neighborhoods is evident, as well as the human and economic resource limitations they must face. The pandemic has strengthened the relationship with the audience, the news service mission, and the search for new financing models.