Redefining journalism narratives, distribution strategies and user involvement based on innovation in digital native media

Abstract

Digital journalism is seeking to redefine its role in the communicative ecosystem in the network society of the third decade of the 21st century. This has been made through innovation processes that entail renewed narratives and formats, greater user involvement and advanced dissemination strategies. Thousands of digital native media, most of which have come to prominence in last ten years, have undertaken this process of adaptation and reinvention. It has happened during a period of intense media coverage and constant technological changes. Based on the most recent research in the journalistic field, and on an empirical study of the most innovative digital native media within reach from an international perspective (n = 26; 20 digital native media + 6 traditional newspapers), this text reflects on current trends and the likely consequences of the changes underway within journalism, the journalistic profession and research in the journalistic field. The results are structured according to the three assessed areas: mobile narratives, diffusion strategies and user involvement.